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ABBY PAK
WORK
ABOUT


2024 * Art Direction, Design, Video Editing
AirBnb Gather
A new digital tool that uses Gen Z's online connectivity to deliver meaningful IRL experiences through AirBnB.
Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections.
2024
Art Direction
Design
Video Editing
AirBnb Gather
A new digital tool that uses Gen Z's online connectivity to deliver meaningful IRL experiences through AirBnB.
Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections.


Credits
Art Direction and Design: Abby Pak & Annie Volpe
Video Editing: Abby Pak
Design: Sara Kagan
Copywriter: Amber Quettan
Recognition
GOLD District 4 ADDY / Digital Brand Experience
GOLD Miami ADDY / Digital Brand Experience
SILVER One Club Miami / Experiential
D&AD New Blood Pencil
Credits
Art Direction and Design: Abby Pak & Annie Volpe
Video Editing: Abby Pak
Design: Sara Kagan
Copywriter: Amber Quettan
Recognition
GOLD District 4 ADDY / Digital Brand Experience
GOLD Miami ADDY / Digital Brand Experience
SILVER One Club Miami / Experiential
D&AD New Blood Pencil

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