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AIRBNB GATHER

A new digital tool that uses Gen Z's online connectivity to deliver meaningful IRL experiences through AirBnB.

Role

Art Direction, After Effects

Client

AirBnb

Year

2024

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Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections. AirBnB Gather is a new way to host that focuses on locals and hosted hangouts that brings Gen Zers together. From themed dinner parties to backyard movie nights—Anyone can host, and everyone belongs.

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CREDITS

Art Direction and Design: Abby Pak & Annie Volpe

Video Editing: Abby Pak

Design: Sara Kagan

Copywriter: Amber Quettan

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