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ABBY PAK

ABBY PAK

WORK

ABOUT

ABBY PAK

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airbnb cover art-01.png

2024 * Art Direction, Design, Video Editing

AirBnb Gather

A new digital tool that uses Gen Z's online connectivity to deliver meaningful IRL experiences through AirBnB.


Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections. 

2024

Art Direction
Design
Video Editing

AirBnb Gather
 

A new digital tool that uses Gen Z's online connectivity to deliver meaningful IRL experiences through AirBnB.

Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections. 

Credits

Art Direction and Design: Abby Pak & Annie Volpe
Video Editing: Abby Pak
Design: Sara Kagan
Copywriter: Amber Quettan

Recognition

GOLD District 4 ADDY / Digital Brand Experience
GOLD Miami ADDY / Digital Brand Experience
SILVER One Club Miami / Experiential
D&AD New Blood Pencil

Credits

Art Direction and Design: Abby Pak & Annie Volpe

Video Editing: Abby Pak
Design: Sara Kagan
Copywriter: Amber Quettan

Recognition

GOLD District 4 ADDY / Digital Brand Experience

GOLD Miami ADDY / Digital Brand Experience
SILVER One Club Miami / Experiential
D&AD New Blood Pencil

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