CLEAR MINDS DRINK ALIKE
A campaign that aims to change the perception of no and low alcoholic beverages from only being for those practicing sobriety to the key to unlocking a newer version of themselves.
Awards
Bronze Crowbar / Crowbar Awards
Role
Art Direction , Design,
Video Editing
Client
Athletic Brew Co.
Year
2024
Every day, some young person takes a swig. Or five. Along comes the morning with the harsh realities of the day ahead. Exams, work, errands– Life doesn't pause for a hangover.
That's where Athletic Brewing Co. steps in.
Our non-alcoholic brews offer the same great taste and none of the regret.
It’s choice for those who refuse to compromise on productivity.
So, save the alcohol for the weekends. Embrace the clarity of a weekday beer from Athletic Brew Co.
CREDITS
Art Direction: Abby Pak
Copywriter: William Bell
Thankfully, Athletic Brewing Co. tries to
make things as clear as possible.
Our Survival Sips will offer fun and helpful advice to remove the confusion.
SURVIVAL SIPS
Thankfully, Athletic Brewing Co. tries to
make things as clear as possible.
Our Survival Sips will offer fun and helpful advice to remove the confusion.
SURVIVAL SIPS
People are more likely to make the right choice when it’s an offer they can’t refuse.
Our vending machines will offer discounted Athletic Brews on the weekdays.
ATHLETIC VENDING MACHINE
Eventually, the weekend will come. And when it does, it’s best to be prepared.
We know the day after drinking can leave you on the toilet for a while, so clear the air with our Booze-Pourri.
BOOZE - PUORRI
