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ABBY PAK

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ABBY PAK

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2022 * Art Direction, Design, Video Editing

Google G Spot

A campaign to challenge stigmas and provide clarity to questions regarding sexual health and education for the next generation.

Asking questions about sex is hard - but it shouldn't be. Only 13 US states mandate medically accurate sex ed, and most people turn to Google for answers. So we’ll launch a type-led campaign built on the top Googled sex questions, inviting teens worldwide to a safe space to learn, ask, and get reliable info. 

2022

Art Direction
Design
Video Editing

Google GSpot
 

A campaign to challenge stigmas and provide clarity to questions regarding sexual health and education for the next generation.

Asking questions about sex is hard - but it shouldn't be. Only 13 US states mandate medically accurate sex ed, and most people turn to Google for answers. So we’ll launch a type-led campaign built on the top Googled sex questions, inviting teens worldwide to a safe space to learn, ask, and get reliable info. 

Custom Type

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Custom Type


 

OOH Print

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Credits

Video Editing & Design: Abby Pak
Art Direction and Design: Gio Aprigliano, Keagan Larkins, Maria Emilia Becerra
Type Design: Kegan Larkins
Design: Cristina Ameller

Recognition

GOLD Miami Addy / Judge's Choice Integrated Campaign 
The International Andy Awards / Shortlist
Communication Arts Magazine / Featured and shortlisted
The One Club Miami / Merit Winner in Integrated campaign

Credits

Video Editing & Design: Abby Pak

Art Direction and Design: Gio Aprigliano, Keagan Larkins, Maria Emilia Becerra
Type Design: Kegan Larkins
Design: Cristina Ameller

Recognition

GOLD Miami Addy / Judge's Choice Integrated Campaign 
The International Andy Awards / Shortlist
Communication Arts Magazine / Featured and shortlisted
The One Club Miami / Merit Winner in Integrated campaign

Interactive Museums

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