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ABBY PAK
WORK
ABOUT
2025 * Art Direction
Instagram Teen Accounts
Parents want teens to discover, create, and learn from mistakes—while also keeping their time online meaningful, limiting contact from strangers, and filtering out content they’re not ready for.
Teen Accounts on Instagram balance both: teens get space to express themselves and explore; Instagram sets safer defaults, limits who can reach them, and screens sensitive content. Parents get peace of mind. Teens get room to grow.
As part of the larger campaign, I focused on UGC sourcing for the product film spots—bringing real teen voices and creativity to the forefront while the guardrails work quietly in the background.
2025
Art Direction
Instagram Teen Accounts
Parents want teens to discover, create, and learn from mistakes—while also keeping their time online meaningful, limiting contact from strangers, and filtering out content they’re not ready for.
Teen Accounts on Instagram balance both: teens get space to express themselves and explore; Instagram sets safer defaults, limits who can reach them, and screens sensitive content. Parents get peace of mind. Teens get room to grow.
As part of the larger campaign, I focused on UGC sourcing for the product specific film spots—bringing real teen voices and creativity to the forefront while the guardrails work quietly in the background.
Internal Team
Creative Director: Lucas Heck, Naz Nazli, Christy Silva
Art Direction: Abby Pak, Fayethe Vongsouvanh, Dorian Dreyfuss
Copywriting: Filipe Medici , Ainsworth Kerr
Design: Dorian Dreyfuss
Production: Nick Miller, Monica Mai
External Team
Director: Rubberband
Production: Smuggler
Edit: Cabin
VFX: Hornet
UGC: Catch + Release
Internal Team
Creative Director: Lucas Heck
Art Direction: Abby Pak, Fayethe Vongs, Dorian Dreyfuss
Copywriting: Felipe Medici, Ains
Design: Dorian Dreyfuss
External Team
Production: Cabin
VFX: Hornet
UGC: Catch + Release
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