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A visual identity system was created for Seoul Goods, a vibrant Korean restaurant that focuses on variety over quantity. We prioritize small plates, inviting you to embark on a flavorful odyssey where each dish tells a unique story. Here, variety isn't just a choice; it's our philosophy. We cherish the camaraderie that comes with the thrill of exploration, and the sheer delight of savoring multiple delicacies in a single sitting. 

Role

Art Direction, Branding,

Photography

Year

2023

SEOUL GOODS

A visual identity for a eclectic Korean restaurant that focus on variety over quantity. 

seoulgoodscover.png

Original Photography

SeoulGoods_POSTERS1.jpg

A VIBRANT KOREAN 
EATERY THAT SPECIALIZES IN VARIETY OVER QUANTITY

Branded Materials

Merch

Social Media



Click HERE to download the full Seoul Goods Brand Guide. 

MANIC TYPEFACE

Manic is an irregular san serif typeface by designer Abby Pak. Inspired by bleeding ink and vintage print, it features rounded corners and slightly varying stroke widths to give it a hand written feel.

Click HERE to view the Manic Typeguide and download the font. 

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