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THE BADDEST DUO

Get Gen Z and millennials to sign up to learn with Duolingo by creating a buzzworthy idea that taps into their fandoms and help them get more out of what they love.

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Role

Art Direction, After Effects

Client

Duolingo

Year

2024

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Bad Bunny has 69 million streams a month - and while most of his fans can recognize his music by the beat, many don't actually understand what he is saying. So in order to tap into "Los Conejos" love for their Spanish-speaking idol, we help them understand what they are singing. To create buzz, Duo will be on the street with instagram icon @dudewithsign encouraging fans to stop butchering the lyrics to Bad Bunny songs for a chance to win exclusive concert. 

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CREDITS

 Art Direction and Design: Abby Pak & Veronica Benarroch

Copywriter: Amber Quettan

A campaign that utilizes Bad Bunny's loyal fanbase to drive sign-ups for Duolingo.

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