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THRILL OF BORING

A campaign using Winston-Salem, NC's most redeeming quality to attract Gen Z to relocate here.

Role

Art Direction, Design

Client

Winston-Salem

& The Variable

Year

2023

WS_GENZ cover 3.png

As a summer long intern project at The Variable, the interns were tasked to create a campaign to attract Gen Z to Winston- Salem, NC. After receiving a brief from the strategy interns, the creative team got straight to work brainstorming. The thing about Winston- Salem is, it's f*ckin boring. But maybe that's what makes it exciting after all. In a world of hustle and bustle, in Winston-Salem you have the possibility to take it slower and figure out who you are as a young adult.

The Storyboard

Tasked with creating a storyboard based on a script. This was used to aid the production team for the tone and timing of the spot.

Click HERE to view the storyboard.

CREDITS

Art Direction & Design: Abby Pak & Bree Brennan

Design: Athena Fenstermacher

Copywriters: Nasia Ballas & Mackenzie Culp

Production: Chorrkin Chin & Ramar Thomas

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