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ABBY PAK
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2025 * Art Direction
WhatsApp New Years EveWith WhatsApp, you have the tools to send more than a message.
WhatsApp connects loved ones across the world, no matter how different their lives may seem, and on New Year’s Eve we all share one universal wish: a year filled with good luck and joy.
Yet a simple “Happy New Year” holds unique meaning for everyone, and voice notes, video messages, and reactions let you share that feeling, not just the words.
This New Year’s Eve, don’t just send a text. Make every connection count and send more than a message.
2025
Art Direction
WhatsApp
New Years Eve
With WhatsApp, you have the tools to send more than a message.
WhatsApp connects loved ones across the world, no matter how different their lives may seem, and on New Year’s Eve we all share one universal wish: a year filled with good luck and joy.
Yet a simple “Happy New Year” holds unique meaning for everyone, and voice notes, video messages, and reactions let you share that feeling, not just the words.
This New Year’s Eve, don’t just send a text. Make every connection count and send more than a message.
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In-App Channel
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Internal Team
Creative Director: Lauren Duane, Taylor Christmas
Art Director: Abby Pak
Copywriter: Paige Shin
Production: Kelly Balagna
External Team
Directors: David Camarena & Dave Laven
Production: Even/ Odd
Internal Team
Creative Direction: Lauren Duane, Taylor Christmas
Art Direction: Abby Pak
Copywriting: Paige Shin
External Team
Production: Even/Odd
Directors: David and David
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