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ABBY PAK
WORK
ABOUT
2025 * Art Direction, Design
WhatsApp In-App Channel
Conversations are at the heart of WhatsApp. They deepen engagement, improve experience, and help communities grow and stay connected. With over 2 billion users worldwide, what happens in a WhatsApp chat shapes culture at scale.
In-app chats boost engagement and improve the user experience, which helps grow and keep user base.
2025
Art Direction
Design
WhatsApp
In-App Channels
Conversations are at the heart of WhatsApp. They deepen engagement, improve experience, and help communities grow and stay connected. With over 2 billion users worldwide, what happens in a WhatsApp chat shapes culture at scale.
In-app chats boost engagement and improve the user experience, which helps grow and keep user base.
Feature Featuring: Events
An ongoing series that lives within the in-app channel.
External Team
Director: Nick Castle
Production: Even/ Odd
Meta Brand Value [COMING]
2026
Instagram Teen Accounts
2025
WhatsApp New Years Eve
2025
Lightweight Assets
We set out to create low-cost, lightweight series that could still reach a massive audience. To do that, we tapped into what our users care about and met them on a cultural level.
Internal Team
Creative Direction: Jose-Luis Martinez
ACDs: Lynn Nakamura, Kate Ursu
Art Direction: Abby Pak
Copywriting: Paige Shin
Internal Team
Creative Direction: Jose-Luis Martinez
Art Direction: Abby Pak, Lynn Nakamura
Copywriting: Paige Shin, Kate Ursu
Lightweight Assets
We set out to create low-cost, lightweight series that could still reach a massive audience. To do that, we tapped into what our users care about and met them on a cultural level.
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